If you haven’t noticed, transactional-level business is evaporating. We don’t need to settle for average when we have access to just […]
Who is your customer? Does he wake up in the morning and read his email over a cup of coffee? […]
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Wliquam magna leo, suscipit eget dictum eget, dapibus id leo. Fusce eu tortor vel urna aliquam egestas sed euismod tortor. […]
The real trick to marketing is to reinvent the norm. We all recognize normal — it’s boring, expected, mundane, average, […]
The sign on top of the counter read, “Buy by the slice.” I glanced over to the lady with a […]
Purpose. The one word that changes everything. It either comforts or confronts. Comforts It comforts when I’m weary, confused, uncertain, […]
“The Few. The Proud. The Marines.” is the Marine Corps’ advertising slogan. It won a place on Madison Avenue’s […]
Which is best for your business — delivering the real thing or just getting the order or your foot in […]
We measure open and clicks, Facebook likes, Twitter followers, Google pluses, and number of subscribers. It’s easy to advocate for […]
Every Whataburger sells the same burgers and fries. What can a Whataburger franchise do that their competitors down the road […]
You will not find an online application for this offering. You will not know the exact benefits you’ll get. But […]
It’s true we have easy access to all the information we want to help us with solving a problem or […]
It is surprisingly easy to forget sometimes the basic fact that people are the most important inspiration for everything we […]
As a thought experiment, ask yourself, “How does my brand bring new perspective and life into being for other people?” […]
We all face the same problem. Our email is just one among many from people who are trying to cut through […]
Earlier this month I received an email that captured my attention. The email contained an inviting image of a book […]
Derek Sivers makes a great point in his book Anything You Want: Start by teaching someone something this week. That’s […]
In business, we usually begin with a plan. A plan provides the details to our idea. It brings together the […]
My wife reminded me of this song this evening. I just had to listen to it. I remember when I […]
The value of attention is decreasing day by day. We have marketing channels galore that contribute to fleeting attention. There […]
I remember coming home from college during the summers, and my dad would always take me to get a […]
Does anyone read the newspaper anymore? I was waiting for my lunch appointment in the lobby of an Austin […]
[featured-image link_single=”null” single_newwindow=”false” alt=”Jeff Payne | Card from Castlerock Pet Hospital”] Success is not just an achievement of some data […]
It is early on a Saturday morning and a line is already forming at an ordinary looking run-of-the-mill restaurant. In […]
When you enter an IKEA store you find the entire store dedicated to helping you see the possibilities. The store […]
I am often asked about what tools I use in my personal and professional life. I thought I would list […]
Today business and sales professionals are trying desperately to understand how to maintain their value as professionals in an increasingly […]
Let’s face it, we’re all consumers. We all buy. We’re scanning, swiping, clicking, liking, and sometimes sharing and tweeting. We […]
It’s a 102 degrees in Austin right now and very humid! On days like this, which are common in Texas, […]